Date: January 13th, 7pm
Location: Buffalo Billiards, 6th and Brazos
View the event details on Upcoming
Translating Google Analytics Data Into Marketing Metrics
Presented by Chad Brustin
Are you having difficulty making sense of all the data contained in your website report? In this presentation we will make the connection between website data and marketing goals. We will share a variety of goals to help you create a dashboard for monitoring your site and making ‘data driven’ updates. We will also look at a few good ‘off the shelf’ tools that can help you make better sense of the data including: goal creation, custom reports.
Presentation Slides: Translating Google Analytics Into Marketing Metrics
Kickstarting User Experience: Tools and Practices
Presented by Alex Jones
The term “user experience” is bandied about a lot these days, and while every aspect of Web sites and apps have an impact on the experience, it can be hard to plan ahead if you don’t know the tools that are available. We’ll cover the general concepts of the process I use when working on a new project and discuss alternate methods and tools throughout. As we wrap up the presentation, we’ll cover useful methods for integrating the process into development cycles and how to balance the needs of the user with those of the business.
Presentation Slides: Kickstarting UX
Tags: analytics, design, google analytics, interfaces, metrics, usability, user experience, ux, web design
2 Comments, Comment or Ping
Joseph McCann
Man, I’m bummed I’ll be missing this one! I actually am giving a talk on User Experience at the Austin PHP Meetup the same night. Will there be slides or any associated media with both of these talks available?
Jan 2nd, 2009
Alex
Sorry to hear it Joe! We really need to work with whoever runs the PHP Meetup to find a way to avoid schedule overlaps as we tend to have a lot in common and I know folks in each group who would like to participate in both.
We will post the slides from both presentations on the site shortly after the meeting. Eventually I’d love to figure out how we can record and quickly post the presentations for those who can’t make it, but that may be a ways down the road.
Jan 2nd, 2009
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