analytics - Refresh Austin

May 10th Meeting: Facebook Open Graph & Building a Usability and Analytics Toolkit

Howdy everyone, we have two great topics this month that will get your mind working and provide great ideas that you can put into practice.

Event Details

7:00 – 9:00p.m. Tuesday, May 10th
Buffalo Billiards, 6th and Brazos

Let us know you’re coming! RSVP on Facebook (it’s not required, you’re always welcome). While you’re at it, check out the new Refresh Austin Facebook page!

Building a Usability and Analytics Toolkit

Judd Lyon, Partner/Technical Director at Trifecta Interactive

Most of us probably agree that getting user feedback is important, yet why do many of our projects go without it? Judd will explore combining techniques and online tools that can help you drive improvements to your site/app.

Among the topics covered will be:

Web Analytics
Online Surveys
Remote User Testing
A/B Testing
Search Engine and Social Media Tracking
Reporting Dashboards

Using Facebook Social Plugins and OpenGraph for Fun and Profit

Jon Loyens, Director of Bazaarvoice Labs

Sure it’s easy to add a Like button to your website but what do you do with it once it’s there? How can you use Facebook Login to make registration for your site easier and get more user information all at the same time? What kind of data can you mine out of Facebook OpenGraph? In this presentation, I’ll take everyone a step beyond the basics of Facebook’s social plugins and demonstrate how to use the more advanced features of the Facebook platform and give everyone a glimpse of how much data is really there to be had and used.

January Meeting: Google Analytics & User Experience

December 31, 2008 By Alex 2 Comments

Date: January 13th, 7pm
Location: Buffalo Billiards, 6th and Brazos

View the event details on Upcoming

Translating Google Analytics Data Into Marketing Metrics

Presented by Chad Brustin
Are you having difficulty making sense of all the data contained in your website report? In this presentation we will make the connection between website data and marketing goals. We will share a variety of goals to help you create a dashboard for monitoring your site and making ‘data driven’ updates. We will also look at a few good ‘off the shelf’ tools that can help you make better sense of the data including: goal creation, custom reports.

Presentation Slides: Translating Google Analytics Into Marketing Metrics

Kickstarting User Experience: Tools and Practices

Presented by Alex Jones
The term “user experience” is bandied about a lot these days, and while every aspect of Web sites and apps have an impact on the experience, it can be hard to plan ahead if you don’t know the tools that are available. We’ll cover the general concepts of the process I use when working on a new project and discuss alternate methods and tools throughout. As we wrap up the presentation, we’ll cover useful methods for integrating the process into development cycles and how to balance the needs of the user with those of the business.

Presentation Slides: Kickstarting UX

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