May 10th Meeting: Facebook Open Graph & Building a Usability and Analytics Toolkit

Howdy everyone, we have two great topics this month that will get your mind working and provide great ideas that you can put into practice.

Event Details

7:00 – 9:00p.m. Tuesday, May 10th
Buffalo Billiards, 6th and Brazos

Let us know you’re coming! RSVP on Facebook (it’s not required, you’re always welcome). While you’re at it, check out the new Refresh Austin Facebook page!

Building a Usability and Analytics Toolkit

Judd Lyon, Partner/Technical Director at Trifecta Interactive

Most of us probably agree that getting user feedback is important, yet why do many of our projects go without it? Judd will explore combining techniques and online tools that can help you drive improvements to your site/app.

Among the topics covered will be:

  • Web Analytics
  • Online Surveys
  • Remote User Testing
  • A/B Testing
  • Search Engine and Social Media Tracking
  • Reporting Dashboards

Using Facebook Social Plugins and OpenGraph for Fun and Profit

Jon Loyens, Director of Bazaarvoice Labs

Sure it’s easy to add a Like button to your website but what do you do with it once it’s there? How can you use Facebook Login to make registration for your site easier and get more user information all at the same time? What kind of data can you mine out of Facebook OpenGraph? In this presentation, I’ll take everyone a step beyond the basics of Facebook’s social plugins and demonstrate how to use the more advanced features of the Facebook platform and give everyone a glimpse of how much data is really there to be had and used.

April Meeting: Old-School Business with New-School Tools & Webkit’s Transition

Event Details

7:00 – 9:00p.m. Tuesday, April 13th
Buffalo Billiards, 6th and Brazos

RSVP on Facebook

Old-School Business with New-School Tools

Presented by Tim Walker

All the technology in the world doesn’t change human needs. In this talk, business analyst & social-media pro Tim Walker will combine a little history, a little management theory, and a lot of common-sense business experience to help you rethink how to deliver maximum value to your users.

Webkit Transition: The Good, The Bad, and The Awesome

Presented by Dave Rupert

CSS3 is upon us. Modern browsers are advancing and gaining the ability to replicate with a few lines of CSS what used to be only possible in Flash and Javascript. We’ll take a look at Webkit’s brand new CSS Transition property and learn how to use it and, more importantly, how to use it wisely.

RSVP on Facebook

March Events

Update

We’re moving across the street to Texas Coworking as Buffalo Billiards has another event scheduled on Tuesday.

If you’re interested in presenting, you need to e-mail me by noon on Tuesday so I know how many people will want to speak. After the meeting, we’ll head downstairs to B.D. Riley’s pub for networking.


Given the proximity of this meeting to SXSW, we’re going to try something different. Anyone who has a panel at SXSW 2010 will be welcome to present a shortened version of their presentation. This allows the presenters a chance to run through their work in front of an audience and gain feedback as well as ensure that people who can’t make it to SXSW can learn from their. Even if you are going to SXSW this year, I highly recommend you join. Odds are good that you’ll be double-booked for many time slots, so why not get a taste for the panels that are of interest prior to the big event?

This is also a great time to meet other Austin Refreshers before the big event.

RSVP on Facebook

Bonus! Don’t forget about the Refresh Lunch the Friday of SXSWi.

Refresh Lunch on Facebook

Contact Alex if you would like to do a short version of your SXSW panel at the March meeting.

August Meeting: Introduction to Drupal & Documentation as Conversation

Event Details

7:00 – 9:00p.m. August 11th
Buffalo Billiards, 6th and Brazos

Drupal – An Introduction

Presenter: Lauren Roth

The days are long gone when the height of sophistication in web development and design was applying a style sheet to your static HTML. You could instead hand code a custom web application to serve your content, but not have an easy way for your client to log in and change content themselves. Along came blogs and with blogs, and more sophisticated client-side scripting, dynamically loaded content. A powerfully flexible way to organize large amounts of content is to use a Content Management System like Drupal.

So, what is Drupal? You may have heard of it. You may have tried WordPress and considered it a lightweight CMS. You may have also tried Joomla! Drupal is a content management system, written in PHP, which can be used to build websites as simple as blogs or as complex as full-scale community sites. You can use its abundance of community contributed modules toward building a web publishing platform, a social application, or a even a magazine like The Economist, which is currently being converted to Drupal.

Documentation as Conversation

Presenter: Anne Gentle

Even if your documentation system does not converse with your users, your documentation can help customers talk to each other and make the connections that help them do their jobs well or learn something new as if they were in a classroom with a community for classmates. This talk describes how you can think about documentation and user assistance in a conversational way, with the help of social media technology. I’ll discuss the topics in my new book, Conversation and Community: The Social Web for Documentation. I’ll describe the use of in-person Book Sprints that combine wikis and community events to gather together writers to accomplish documentation goals.

RSVP on Facebook

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