May 10th Meeting: Facebook Open Graph & Building a Usability and Analytics Toolkit

Howdy everyone, we have two great topics this month that will get your mind working and provide great ideas that you can put into practice.

Event Details

7:00 – 9:00p.m. Tuesday, May 10th
Buffalo Billiards, 6th and Brazos

Let us know you’re coming! RSVP on Facebook (it’s not required, you’re always welcome). While you’re at it, check out the new Refresh Austin Facebook page!

Building a Usability and Analytics Toolkit

Judd Lyon, Partner/Technical Director at Trifecta Interactive

Most of us probably agree that getting user feedback is important, yet why do many of our projects go without it? Judd will explore combining techniques and online tools that can help you drive improvements to your site/app.

Among the topics covered will be:

  • Web Analytics
  • Online Surveys
  • Remote User Testing
  • A/B Testing
  • Search Engine and Social Media Tracking
  • Reporting Dashboards

Using Facebook Social Plugins and OpenGraph for Fun and Profit

Jon Loyens, Director of Bazaarvoice Labs

Sure it’s easy to add a Like button to your website but what do you do with it once it’s there? How can you use Facebook Login to make registration for your site easier and get more user information all at the same time? What kind of data can you mine out of Facebook OpenGraph? In this presentation, I’ll take everyone a step beyond the basics of Facebook’s social plugins and demonstrate how to use the more advanced features of the Facebook platform and give everyone a glimpse of how much data is really there to be had and used.

Refresh Roundup: Open Source Politics, Zuckerberg animosity(?), and Austin’s businesses coming together

That’s it for this week! If I’ve missed anything, post it in the comments.

Contact Us



What is 4 + 2? 

Already on the mailing list, but you'd like to do more? We're always looking for speakers, so drop us a line if you have a presentation in mind!

We love to hear ideas for improving Refresh Austin and happily welcome those who want to volunteer to help.

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