Refresh Austin

Event Details

7:00 – 9:00p.m. Tuesday, September 14th
Buffalo Billiards, 6th and Brazos

RSVP on Facebook (it’s not required, you’re always welcome)

We have two great rubber-meets-the-road presentations. One focuses on Textmate, one of the most popular editors on the Mac with a big reputation for powerful customization; the other focuses on the user experience of effective e/commerce.

TextMate-fu

Presented by Steve Stedman

TextMate is the quintessential Mac app–simple, capable, magical. Beneath its deceptively quiet interface lies one insanely potent text editor. In this hour,… we’ll take a closer look at TextMate, its environment, and its bundled productivity-enhancers. Beyond that we’ll create our own magical incantations via snippets, macros, and commands. At talk’s-end, we’ll have some new fu and a deeper appreciation for this elegantly powerful IDE.

Breaking eCommerce Sterotypes

Presented by Adam McCombs and Robert Banh of McCombs Creative

eCommerce has gotten a bad reputation. From the cheesy, unusable and sometimes un-trustworthy, designers and developers need to put a stop to terrible eCommerce websites. Just because you are selling product doesn’t mean the website can’t be full of personality. Join us for a look at a few case studies of effective eCommcerce websites that keep the fun in eCommerce. We’ll take a look at best practices as well as some do’s and dont’s for your next eCommerce website.

Tags: design, exommerce, os x, textmate, ux, web design, web development

Date: January 13th, 7pm
Location: Buffalo Billiards, 6th and Brazos

View the event details on Upcoming

Translating Google Analytics Data Into Marketing Metrics

Presented by Chad Brustin
Are you having difficulty making sense of all the data contained in your website report? In this presentation we will make the connection between website data and marketing goals. We will share a variety of goals to help you create a dashboard for monitoring your site and making ‘data driven’ updates. We will also look at a few good ‘off the shelf’ tools that can help you make better sense of the data including: goal creation, custom reports.

Presentation Slides: Translating Google Analytics Into Marketing Metrics

Kickstarting User Experience: Tools and Practices

Presented by Alex Jones
The term “user experience” is bandied about a lot these days, and while every aspect of Web sites and apps have an impact on the experience, it can be hard to plan ahead if you don’t know the tools that are available. We’ll cover the general concepts of the process I use when working on a new project and discuss alternate methods and tools throughout. As we wrap up the presentation, we’ll cover useful methods for integrating the process into development cycles and how to balance the needs of the user with those of the business.

Presentation Slides: Kickstarting UX

Tags: analytics, design, google analytics, interfaces, metrics, usability, user experience, ux, web design